Back to femke.design

Advocate for your ideas, influence product and step up your design career

Join over 400+ designers who have taken the Product Strategy for Designers Course

Closed for enrolment

Taken by designers at some of the worlds leading design teams

Build strategic influence, have more impact and deliver more value

Are you working in a low design maturity organization? Do others understand the value of design? Are you given space to have influence and impact in your role?
‍
This course takes you through 6 modules in 6 weeks. Together, we'll discuss how to make sense of ambiguous product challenges, make design decisions based in strong rationale, build confidence through communication, storytelling and design principles.

See Wall of Love of Student Testimonials ↗

Who this course is for

JunioR – Mid level designers

You're confident in your craft – now you're looking to level up design strategy and influence.

ChallengeD INDIVIDUALS

You're looking to move beyond being handed solutions – you want to influence the roadmap.

Career Climbers

You have a strong visual design background and are interested in levelling up – you want to showcase the value of design.

In-house designers

You work in-house (not an agency) and within a design team (not recommended for teams of one).

Meet your instructor, Femke 👋

With over 7 years of experience at companies such as Uber, Wealthsimple and Gusto, the most impactful projects have been the ones where I was able to influence product from day one. I want to help you lead strategic conversations with confidence and drive successful product outcomes.

Curriculum

You'll learn to make sense of ambiguous product challenges, make design decisions based in strong rationale, and ultimately influence product roadmaps all while bringing more value to your team.

Module 1

Introduction to product

Get a free lesson

Module 2

Developing a Product Strategy

Module 3

Crafting principles

Module 4

Leading through communication

Module 5

Become an engaging storyteller

Module 6

Influence team culture

Designed for those who want to have more influence

Learn along with the best and join designers from these companies who have taken this course

Two ways to take the course

$1,135 USD

Solo

Closed for enrolment

The best way to take the course – join a live cohort and get:

27 in-depth video lessons across 6 modules

6 templates to help you apply learnings with your team

6 interactive live calls to discuss module topics, interact with peers and get insight from Femke and the TA's

3 special guest calls with experts in the field where you can ask questions

25 expert videos from design industry leaders

6 mini projects to apply your learnings and get feedback

Recording vault with all session recordings with past guests

Lifetime access to cohort materials and chat

Endless amount of recommended reading and resources to further your learning

Free access to Level up Club which includes a 30min mentoring session with Femke, live events and Discord

COHORT 6 GUEST SPEAKERS

Filippos Protogeridis

Product Design @ MANUAL

Miranda
Slayter

Creator of UX Survival Guide

Florian
Bölter

Staff Product Designer @ Juro

Join waitlist for cohort 7

$1,485 USD

Add a Mentor

Closed for enrolment

Take your learning one step further and get everything in the Solo plus:

1 dedicated mentor to meet with 30mins each week for a total of 6x sessions

2 live group calls with Femke and other mentees where you can ask anything

Reserve your spot for cohort 7

Request financial aid

Join the waitlist and get a free lesson

Unsure if the course is right for you? Get a free video lesson all about what it means to become a product thinking designer.

Taken by designers at some of the worlds leading design teams

Hear from industry leaders

Join the waitlist and get a free lesson

Unsure if the course is right for you? Get a free video lesson all about what it means to become a product thinking designer.

Designed and built by Femke using Webflow.

Last updated March 2025.

Land Acknowledgment
I acknowledge the land I live on – Victoria BC, land of the lək̓ʷəŋən peoples and the Songhees, Esquimalt and W̱SÁNEĆ peoples whose historical relationships with the land continue to this day. I acknowledge, recognize and deeply appreciate their historic connection to this place.