Coming Fall 2026
Strategic Design Leadership Coaching
Cohort program for senior designers ready to build the strategic influence and executive presence that drives career advancement
9 months
Small group
Group & 1:1 sessions
Want to join the program?
Take the audit to book an impact call with Femke's team
The 9-month transformation
Through my journey, Femke assisted me with unpacking various topics. We dived into subjects like effective processes, personal development ideas and expectations to consider as my team expands. Femke's insight has given me incredible direction to understand how I can play a part in building a positive environment for future Product Designers in my company.
Sarah, Product Designer
Program curriculum
I was feeling stuck when it came to things like growth and landing a new role as a Senior Product Designer. My sessions with Femke were incredibly helpful and insightful, they helped me spot gaps in my storytelling and discover new areas for growth.
Andrea, Sr. Product Designer
Enrolment steps
Minimum 5 years of experience recommended. Not sure if you qualify? Join the waitlist to be notified about future cohorts.
Step 1
Take the strategic influence audit
This quick audit identifies your biggest growth opportunities and helps us determine if the program is a good fit for you.
Step 2
Book your 15 min fit call
Share your audit results and career challenges with our team. We'll explore whether coaching aligns with your trajectory and answer any questions about the program.
Step 3
Receive your invitation
If we're a mutual fit, you'll receive a cohort invitation to secure your spot with a $500 deposit.
Design lead, educator, and mentor — I've spent my career building products and helping designers develop the strategic skills that drive real career advancement.
What I've learned: the designers who advance fastest aren't always the most talented. They're the ones who pair craft with strategic thinking, business fluency, and the ability to build influence across an organization.
Lead design strategy at these companies
Femke was great! She let me tell my story. Listened to me. Understood what my goals were and how I thought best to get there. Then she offered valuable advice which helped me eliminate extra things I thought I needed to do to reach my goals.
Shaher