Now booking 2027 engagements

Fractional design leader
that moves the business

I help growing companies close the gap between where their product is and where their design org needs to be. With 10 years leading design at Gusto, Uber, and Wealthsimple, I embed with your team as a fractional leader, advisor, or hands-on senior designer — for as long as you need.

10 years

in product design

Design Lead

at Gusto, previously Uber and Wealthsimple

500+

mentored through 1:1's

Cohort Program

Fractional Design Leadership

Cohort program for senior designers ready to build the strategic influence and executive presence that drives career advancement

What it is

I step in as your head of design on a part-time basis. I set direction, raise the quality bar, coach your designers, and make design a voice in product and executive decisions.

Who it's for

Founders and product leaders whose design function has no senior owner, whether you're between permanent hires, growing fast, or have never had one.

Femke provided a clear, strategic overview of the expectations for my current level and the role I'm aiming for. Her insight into managing self-doubt was particularly helpful, providing clarity and solid advice.

Angie

I had a valuable and fun conversation with Femke about the next steps in my UX career. She was so kind to listen to my concerns and perspective. She is a super thoughtful designer that really cares about other designers and wants to be helpful. It felt like design therapy and I am all here for it.

Laura