Hi, I’m Femke – here to help you advocate for your ideas, influence your team and step up your product design career.

Quick links to get you started:

• Register for my next live event with Garron Engstrom as we unpack the growing momentum behind the Super IC career path - and why more product designers are choosing to grow without managing

• Enroll in the final cohort of my live course Product Strategy for Designers, enrollment closes Sep 7th 2025

• Subscribe to my newsletter Sent biweekly to 42,000+ designers

• Join the waitlist for Level Up Club to get access to free live events, mentoring with Femke and discounts on design tools and resources

• Browse recommended resources to help you get started in your design career

• Work with me and reach 150,000 designers through sponsored partnerships

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Last updated August 2025.

Land Acknowledgment
I acknowledge the land I live on – Victoria BC, land of the lək̓ʷəŋən peoples and the Songhees, Esquimalt and W̱SÁNEĆ peoples whose historical relationships with the land continue to this day. I acknowledge, recognize and deeply appreciate their historic connection to this place.